E-Commerce giant flipkart is in talks with Snapdeal for Acquisition. But unexpectedly Snapdeal has raised 113 crores fund from one of its investors.
I started with comparing reviews for all the three bigplayers in the e-commerce domain Amazon, Flipkart and Snapdeal. More customers are supported the flipkart with their 5 star ratings.
When it comes to the number of visitors to the website Flipkart stands first with 106.90 M visits where as the Snapdeal has only 28.30 M visits. According to the google page rank Flipkart has 11th rank and Snapdeal rank is 43 .
People visit the websites through different sources. Some through direct search, some through the links in social media, some through the displays ads and some from the references.
Traffic from Display Ads also plays big role in selling products. Flipkart has more traffic throuh the display ads.
Social Media Analysis
Flipkart is leading in the terms of number of likes and followers in Facebook Linkedin, Twitter and Youtube.
As someone said every coin has two sides, Snapdeal has also has facebook page by name “Never buy anything from Sanpdael” with 721 followers and 736 page likes which is depromoting its brand value.
As per the reports, in an average a person spends 2.30 hrs to watch videos on youtube. When we consider the number videos uploaded in to youtube from the last two weeks, Flipkart has huge number of views. Also videos with with less duration has more number of views.
Number videos uploaded by Snapdeal and Flipkart in youtube and corresponding likes
Though Snapdeal was started in 2010, it acquired 11 startups of which 6 of them are operating in the Same e-commerce domain and in 2015 it has done more acquisitions.
But Flipkart has made only 8 acquisitions
In the E-commerce domain, inorder to bring the people to our webiste user interface plays major role.
You can see that in the case of amazon and flipkart 5 shoes are placed in single row where as only 4 in the snapdeal. For shoes it may looks good but if you see In the case of Trimmers the high picture size looks awkward.
UI of Snapdeal
In Flipkart when we place a cursor on particular product it displays dynamic view of the product .(Right, Left, Top, Front ,Back, Bottom views)
Most of images of the product are not fully Captured. Most of them are cut at the bottom.Care should be taken that all products are photographed properly before uploading to the website.
Avoid unnecessary gaps
By reducing the shown gap and resizing the image to proper size can increase the beauty of the webpage